While RovD was established as a general engineering company it first began working in other niche markets in 1967 when it began to do work for the salt industry. It had a further breakthrough in 1988, when RovD was contracted to produce a conveying system for Volkswagen in Uitenhage. From then on, the company was closely aligned to the automotive industry and no longer focused on general engineering.
The automotive industry in South Africa is a small and close knit one and, based on the work undertaken for Volkswagen in 1988, before long, RovD was contracted to do work for other automotive manufacturers. In particular, the company became well-known for being able to produce conveying systems that matched the quality of European Manufacturers.
As RovD’s reputation as a reputable engineering supplier within the motor industry began to grow, the company acquired a number of lucrative contracts. In the early ‘90s, Mercedes Benz began to use RovD and by the late ‘90s, BMW too was taking advantage of the services and products the company was able to offer locally.
Another proud moment took place in 2004 when Toyota became a client. Today, the company works closely with Toyota and is involved in planning work for them. Over the years, the company has also been contracted for projects for Ford, Nissan and GM previously Delta.
When the company first began developing conveyor systems, they bench-marked their product against the best European Manufacturers, based on the fact that they are often first with new technologies and constantly push boundaries. However, the Japanese style of development is to build robust systems that are built to last. RovD draws on the synergism of both design philosophies to achieve the best solutions for customers.
Thanks to its close relationship with several OEMs, RovD saw a gap in the market as there was a lack of standardised, cost effective electrical systems for the automotive industry. It therefore developed a system to meet this need.